Research of the brand
It is evident that Bauer play an essential role in the media industry. They are a multi-business company that entertain, inform and serve over 200 million people. Bauer Media Group is a German multimedia conglomerate headquartered in Hamburg. They operate globally and own more than 600 magazines, over 400 digital products and 50 radio and TV stations. Not only this, but they also own print shops, postal, distribution and marketing services.
Statista Research Department
This graph by 'Statista' shows the monthly reach of Empire magazine in the UK from April 2019-March 2020. Here, it is evident that this magazine is incredibly popular with people 15+ (which is a very broad demographic). This graph also shows that more Men than Women engage with the magazine. In addition, majority of Empire readers are university educated, which shows how they have an affluent readership.
My target audience
Age: 16-25
Social class: Upper-middle market audience.
Interests: Coming of age/ indie/ romance / comedy and action film genres.
Here, it is evident that 'Empire' magazine use bold colours to gravitate the readers attention. Their unique colour palette makes them easily recognisable as a brand. For my 'Bowie' magazine cover I'd like to utilise these similar elements.
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