Generic Research

Case Studies

Here, the red colour palette is used to connote urgency and importance - thus gravitating the audience's attention towards the magazine. A preferred reading could be that during the Clone Wars in the film, red was used to indicate those holding the rank of either Captain or Major- thus emphasising the importance of the magazine. The adjective 'special' evokes a sense of exclusivity which makes the audience intrigued in the product. The stark contrast of the white text on the red background puts emphasis on the fact that the magazine is about 'Star Wars' -thus appealing to the target audience. The break of the 4th wall from Samuel L. Jackson makes the relationship between the audience and the magazine more intimate and personal. 

Here, the blue/cool colour palette highlights the overall aesthetic of the film 'Avatar' as James Cameron uses a lot of deep blue hues throughout the film. In addition, Empire represent Women as strong and commanding through the close-up of the character 'Ronal' in the front cover. The fact that 'Quentin Tarantino' is featured above the Masthead highlights his importance in the magazine. Tarantino is a very successful film director and the audience will be well accustomed to his fame and success in the film industry. The fact his name is in aqua blue not only contrasts the other colours in the magazine, but also emphasises the importance of his feature in the magazine. Furthermore, the phrase 'world exclusive' evokes a sense of prestige for the audience and also shows how 'Empire' magazine is international. 

 

Here, the colour green is used by 'Empire' to highlights the overall aesthetic of the film 'Joker'. However, in literature through the ages, green has negative connotations to envy and jealousy. This could be foreshadowing the dark themes in the film.  Furthermore, the phrase 'world exclusive' evokes a sense of prestige for the audience and also shows how 'Empire' magazine is international. In addition addition, references to 'Stranger Things' and 'Spider Man' are made. This reaches a wider audience as the genres are similar to that of 'Joker'. The transposed image not only highlights his split personality, but it also creates an enigma for the audience as they will want to watch the film to understand the reference.